Does your business need a social media marketing strategy? Whether you are a multinational corporation, a small family-owned business or a one-man operation, this question must have crossed your mind. You may be a traditional business based largely on extensive relationship-building over time. If your business has done well without social media, your hesitation is well-founded: why rock the boat?
Recent research reports that “a growing majority of professional marketing content fails to have an impact”, and a single interaction per 1,000 followers is the average response rate. Hoping your marketing goes viral is like basing your business success on winning the lottery. If your company does not have unlimited marketing funds, it’s time to get out of the race and focus on relevance.